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  <url>
    <loc>https://www.jgbdesign.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/585a2ec8-30b1-41da-a643-14c329f1b81d/DSC_1419.png</image:loc>
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  <url>
    <loc>https://www.jgbdesign.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-07-07</lastmod>
  </url>
  <url>
    <loc>https://www.jgbdesign.com/work/maui-jim</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515100284667-WK6D5X8QWQR6QP2VGOO8/MauiJim_Home.png</image:loc>
      <image:title>Work - Maui Jim</image:title>
      <image:caption>I translated the homepage design into tablet and mobile formats, preserving the brand’s vibrant, immersive visual language.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515105070491-YSUCH728FREMMNRMKL9Y/Mobile_3up_MauiJim.jpg</image:loc>
      <image:title>Work - Maui Jim</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515101028346-79ZIHAKK2PHD10S2PE1B/MauiLong.png</image:loc>
      <image:title>Work - Maui Jim</image:title>
      <image:caption>I designed the “Formed for Function” section and adapted the lens technology education page into tablet and mobile formats, making complex product information clear and scannable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515107374374-BC8XLO956MXS99YA0OLZ/Tablet_2up_MauiJIm_1.jpg</image:loc>
      <image:title>Work - Maui Jim</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515105214375-HRIOI6GZ1DYM1M2RHZCV/MauiJim_PDP+copy.png</image:loc>
      <image:title>Work - Maui Jim</image:title>
      <image:caption>I designed product display pages for tablet and mobile and refined the desktop version, ensuring a consistent and premium shopping experience across all devices.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jgbdesign.com/work/starbucks-reserve</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515109344119-TZTZ2SVPH5UHQKY8EPJ4/SBX_Landing+copy.png</image:loc>
      <image:title>Work - Starbucks Reserve</image:title>
      <image:caption>I refined the subscription landing page across desktop, tablet, and mobile, communicating how the program works while driving sign-ups and gifting conversions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515110047735-2J9BW0ROLHC9NK7K2KAF/SBXLong.png</image:loc>
      <image:title>Work - Starbucks Reserve</image:title>
      <image:caption>The full landing page walks visitors through how the subscription works, with clear paths to sign up or gift a subscription.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515186520300-11GBM9GL0JMIY4ZZ1HGO/Mobile_3up_Starbucks.jpg</image:loc>
      <image:title>Work - Starbucks Reserve</image:title>
      <image:caption>I adapted the full landing page experience to mobile, maintaining the premium Starbucks Reserve aesthetic across a condensed layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515187566804-G4TP2VI3IRXTMMC7ZKAJ/Tablet_2up_Starbucks_1.jpg</image:loc>
      <image:title>Work - Starbucks Reserve</image:title>
      <image:caption>I designed a streamlined checkout experience that balanced simplicity with brand expression, keeping the process fast and frictionless.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jgbdesign.com/work/movado</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1514583069434-FRVFAIMHV9B8780LTMHY/Movado_Home.png</image:loc>
      <image:title>Work - Movado</image:title>
      <image:caption>I translated the desktop homepage into tablet and mobile formats while preserving the brand's refined aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1514673993074-1AXXBNWNPIV5CA1OU3JN/Mobile_3up_Movado_2.jpg</image:loc>
      <image:title>Work - Movado</image:title>
      <image:caption>I designed mobile layouts for the Home, Collections, and Product Grid pages, maintaining visual clarity across screen sizes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1514674750313-9AMIOLMFE4IS3ARVN7PK/Tablet_2up_Movado_1.jpg</image:loc>
      <image:title>Work - Movado</image:title>
      <image:caption>I adapted key pages to tablet format, ensuring a seamless mid-screen browsing experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1514584922795-X7N1KS42WBZY0KK9CVFL/Test1.png</image:loc>
      <image:title>Work - Movado</image:title>
      <image:caption>I designed a category page allowing visitors to shop and explore the history of each watch collection in a single cohesive experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1514677430066-935RC6NHJQ4B6CGVJC6V/Movado_PDP.png</image:loc>
      <image:title>Work - Movado</image:title>
      <image:caption>I led product display page design across multiple screen sizes, balancing product photography with clean typographic hierarchy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jgbdesign.com/work/astro-gaming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515089772452-YWU4PSEL46X2R1D9SNSW/Astro_Home+copy.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
      <image:caption>I extended the creative director’s homepage aesthetic across the full shopping and browsing experience, ensuring visual consistency across all device sizes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515095107074-ZV4KQL6EW8LK2NEXSF7S/LongImage_Astro.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
      <image:caption>I designed a browsable blog landing page featuring a tag filtering system developed in collaboration with the UX team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515090213887-W1IRRANU5632GJGM0Y1P/Astro_PDP_v3.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
      <image:caption>I adapted desktop product display pages into mobile-friendly formats, capturing the full detail of each headset without overcrowding the experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515091408580-FOEVSYS1CLT2IZNE9VIY/Mobile_3up_ASTRO_1.jpg</image:loc>
      <image:title>Work - Astro Gaming</image:title>
      <image:caption>Mobile product display pages designed to showcase every detail of the headset without overcrowding the experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515093902038-UWDU8LA0MTPT44MITCVM/TC1.1.png</image:loc>
      <image:title>Work - Astro Gaming - ASTRO Tag Customizer</image:title>
      <image:caption>Tags are customizable pieces on some of the ASTRO headsets. This experience lets the user customize their tag to their liking. They can change the color, add text, symbols and artwork from their favorite game franchises.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515093911914-J88JIE5E72QWRAG9VYBR/TC2.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515093917062-16Z8Z8YWIBJ3PBG454LR/TC3.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515093922402-ET8MT4GQDN2TO60ZM3FU/TC4.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515093927582-LSNCNP39CS0LWG29KQFS/TC5.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515093932316-231O1G3KXVLVSRA87048/TC6.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515094831503-3T4VYCZ654776R8M0VZ1/TC7.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1515094840071-ISI8YFQZUJB2A7TMOC7Z/TC8.png</image:loc>
      <image:title>Work - Astro Gaming</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jgbdesign.com/work/nordstrom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1579486161291-M2FF252SC3CJSM87J73C/Desktop_510.png</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>I designed a loyalty offer landing page for The Nordy Club’s Holiday Bonus Points Week, integrating brand guidelines into a typographic system that clearly communicated point-earning tiers between members and cardmembers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1579490366669-V3O2D9JMQNHDBSFI8FSR/Mobile_3up_510Bonus.png</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>I adapted the typographic lockup to a vertical orientation for mobile, maintaining visual hierarchy and promotional clarity across screen sizes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1586722682796-JG8B4EFPV9H7R4P9V6HU/Campaign_5-10.jpg</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>I designed this campaign to flex across multiple sizes and platforms including site, email, app, social media, and direct mail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1586727233717-XJXIDOJ3UKV7PDWT6VPV/Campaign_DHY.jpg</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>I designed a multi-platform campaign for Nordstrom’s December Half-Yearly Sale, adapted across site, app, email, social media, and direct mail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1579592236130-A734BH3SO2CHYA45OKBA/Emails_3.gif</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>Promotional email designs supporting category campaigns and the Anniversary Sale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1579588975806-I9UOK9AJO948ZWVP8CDR/Editorial_1.png</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>Long-form editorial layout design for site content, optimized for readability across desktop and mobile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1579489396896-4OEZXCQTJA0R1FNIR348/Mobile_3up_Editorial.png</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>Editorial layouts adapted for mobile, keeping long-form content easy to read on smaller screens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1586732824048-KI0NSZRHV06FK6W97RN0/Desktop_Kids_LP_2.png</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>I managed weekly updates to category landing pages, including visual navigation systems designed to help shoppers find products efficiently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1579491313572-25WDD63SE4B5ZYK40XV9/Mobile_3up_Kids_LP.png</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>I designed responsive landing pages, ensuring an optimal browsing and shopping experience at every screen size.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/1579496853075-6MBX3JXXNMZZUSLN2DTJ/Shoes.png</image:loc>
      <image:title>Work - Nordstrom</image:title>
      <image:caption>Promotional tiles and headers for the shoes category, striking the balance between typography and imagery to drive engagement and conversion.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jgbdesign.com/work/amazon3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/3c39fbdf-553e-40bd-91ca-4d29538ecf07/Creative_Directions_Grid_1318x1020.jpg</image:loc>
      <image:title>Work - Amazon - Make it stand out</image:title>
      <image:caption>Four AI-assisted creative directions explored before converging on a final solution, each rooted in Amazon Now's style guide while thoughtfully pushing the brand into new visual territory.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/c7df23c9-e50b-4c4d-a625-77c0a77f00a6/AI_Tool_Hero.png</image:loc>
      <image:title>Work - Amazon - Make it stand out</image:title>
      <image:caption>The Figma Make banner design tool in action, allowing designers to select a theme, input messaging, upload imagery and download a production-ready asset in minutes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/fc5778c2-b17b-4616-84f7-548c2ce951f8/Banner_Mocks_1318x1020_2x.jpg</image:loc>
      <image:title>Work - Amazon - Make it stand out</image:title>
      <image:caption>Final banner assets live on the Amazon Now shopping page, maintaining brand consistency across campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/34ceb6dd-1d76-4c5d-b37e-341583dcc96e/Email_Redesign_Intro_1318x1365_2x.jpg</image:loc>
      <image:title>Work - Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/cd6efaeb-f3ec-4e9f-b62d-7133832cc12d/Research_2x.jpg</image:loc>
      <image:title>Work - Amazon - Make it stand out</image:title>
      <image:caption>I partnered with the ADX UX Research team to conduct a ranking exercise across three notifications, asking participants to prioritize the information most important to them at each stage of the delivery journey. The findings directly informed our design decisions and helped align the team around a clear information hierarchy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/fc568568-b3ac-46ff-a20d-5dadfc9c60c3/Email_Redesign_Explorations_1318x1365_2x.jpg</image:loc>
      <image:title>Work - Amazon - Make it stand out</image:title>
      <image:caption>Three distinct creative directions explored before converging on the progress tracker approach for its visual consistency with the Amazon app and reduced cognitive load.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/bce4ba14-8fa0-4910-9795-31dc0ae5fd4d/Holiday_Cheer_BFCM_1318x1020.jpg</image:loc>
      <image:title>Work - Amazon - Make it stand out</image:title>
      <image:caption>The Your Orders and Progress Tracker pages dressed in a Black Friday theme, integrating festive visuals into the UI while preserving core functionality and design system standards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5862ea90f7e0abc3cf8c488d/49298d6b-8ef9-4be7-9eb9-9aecfaab5ee6/Amazon_Van_Orange.gif</image:loc>
      <image:title>Work - Amazon - Make it stand out</image:title>
      <image:caption>An animated Amazon delivery vehicle I designed in Illustrator and brought to life in After Effects, adding a playful brand moment as customers tracked their holiday deliveries.</image:caption>
    </image:image>
  </url>
</urlset>

