Maui Jim

Landing Page Design | Responsive Design | Interaction Design | Infographics

As Sr. Visual Designer, I designed a mobile-first, e-commerce-enabled brand experience for Maui Jim, digitally capturing the “wow factor” of trying on their patented polarized lenses. The redesign balanced brand impact, product education, and commerce functionality across all device types.

I helped translate the home page design into tablet and mobile formats.

I translated the homepage design into tablet and mobile formats, preserving the brand’s vibrant, immersive visual language.

This is how the home page adapts to smaller screens.
This is the Technology page that educates visitors on the different types of lenses and their benefits. I helped translate this page into tablet and mobile sized formats. I also designed the "Formed for Function" section of this page.

I designed the “Formed for Function” section and adapted the lens technology education page into tablet and mobile formats, making complex product information clear and scannable.

This is how I adapted the Technology page into a user-friendly tablet format.
 
I designed the Product Display pages for tablet and mobile devices and helped refine the desktop version.

I designed product display pages for tablet and mobile and refined the desktop version, ensuring a consistent and premium shopping experience across all devices.

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