Nordstrom

Marketing Campaign Design | Editorial Content Design | Landing Page Design

As a Creative Designer on Nordstrom’s brand loyalty team, I led design across digital and print touchpoints for The Nordy Club rewards program. My work spanned site, email, app, social media, direct mail, and in-store signage, translating campaign strategy into cohesive visual narratives across seasonal sales, category launches, and loyalty promotions.

I designed a loyalty offer landing page for The Nordy Club’s Holiday Bonus Points Week, integrating brand guidelines into a typographic system that clearly communicated point-earning tiers between members and cardmembers.

On mobile, the typographic lockup switches to a vertical orientation for increased presence. — I adapted the typographic lockup to a vertical orientation for mobile, maintaining visual hierarchy and promotional clarity across screen sizes.

This campaign was displayed at multiple sizes and on varying platforms such as site, email, app, social media and direct-mail. — I designed this campaign to flex across multiple sizes and platforms including site, email, app, social media, and direct mail.

This is a montage of multiple assets I designed for Nordstrom’s December Half-Yearly Sale. I adjusted the lockup and arrangement of messaging depending on asset size and constraints. These appeared on various platforms such as site, app, email, soci… — I designed a multi-platform campaign for Nordstrom’s December Half-Yearly Sale, adapted across site, app, email, social media, and direct mail.

I designed emails that promoted divisional and Anniversary Sale products. — Promotional email designs supporting category campaigns and the Anniversary Sale.

I designed layouts for long-form editorial stories on the site. This particular layout is for a how-to holiday decoration series. — Long-form editorial layout design for site content, optimized for readability across desktop and mobile.

All of our editorial content is easy to read while on a mobile device. — Editorial layouts adapted for mobile, keeping long-form content easy to read on smaller screens.

I was responsible for weekly updates to multiple division landing pages. Above is a kids landing page that features a visual navigation to help shoppers find what they need. — I managed weekly updates to category landing pages, including visual navigation systems designed to help shoppers find products efficiently.

Landing pages break down logically on mobile devices for an optimal browsing and shopping experience. — I designed responsive landing pages, ensuring an optimal browsing and shopping experience at every screen size.

This is a collection of promo tiles and headers for shoes. Striking the balance between type and image is essential. — Promotional tiles and headers for the shoes category, striking the balance between typography and imagery to drive engagement and conversion.

Amazon

Movado

Brands I’ve worked with