Starbucks Reserve

Landing Page Design | Checkout Design | Interaction Design

As Sr. Visual Designer, I worked with my Creative Director to redesign the Starbucks Reserve subscription sign-up experience to drive program enrollment and improve the gifting flow. Using UX and visual design best practices, the checkout process was streamlined to reduce friction and make gifting fixed-length subscriptions easier and more intuitive.

I helped refine the landing page design for desktop, mobile and tablet devices.

I refined the subscription landing page across desktop, tablet, and mobile, communicating how the program works while driving sign-ups and gifting conversions.

The landing page helps visitors understand how the subscription works and allows them to gift a subscription or sign up for themselves.
This is how I adapted the landing page to a mobile device.

I adapted the full landing page experience to mobile, maintaining the premium Starbucks Reserve aesthetic across a condensed layout.

 
We kept the checkout process as simple as possible, while still expressing the Starbucks Reserve aesthetic.

I designed a streamlined checkout experience that balanced simplicity with brand expression, keeping the process fast and frictionless.

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